THE FUTURE OF VIDEO IN CONTENT MARKETING

As part of the Content Marketing Association, The Film Crew is proud to see a spotlight on the importance of video production in marketing strategy. A once overlooked component that competed with print, copy and other traditional forms of advertising, today video reigns supreme as a major priority for reflecting a brands voice, aesthetic and storytelling.

Almost nothing else has the power to bring to life a brand story like video in content marketing. Why? because it communicates information faster and more efficiently, creates stronger emotional connections, and performs better across digital platforms than most other content formats.

The Content Marketing Association shared a range of key statistics which reflects the importance of where video content sits in the content eco-system.

There’s no denying the impact of video content in the marketing mix. According to a cutting-edge report by Insivia, 95% of people retain a message when consumed through video, compared to just 10% when reading text.

But beyond the attention-grabbing headlines within outbound pursuits of disruption, increasing competition inside the content marketing industry has simultaneously provoked a sharp rise in the need for video content.

And in more ways than one.

Let’s let the statistics speak for themselves shall we?

Video Content Marketing Statistics

If you’re still unsure of the power of video in content marketing, allow us to hammer home the point with a few video content marketing statistics:

• 96% of marketers see video as a critical component of their strategy.

• 84% of new purchases began with customers watching a video about the product or service.

• 79% of people said a video ad persuaded them to purchase.

• 91% of businesses use video as a marketing tool.

• 89% of marketers will include video content marketing in their strategies for the foreseeable future.

• 52% of brands create videos for educational purposes.

• A third of all online activity is spent watching video content.

So where is video content going, and what kind of trends do we expect to see?

Here at The Film Crew we don’t stay ahead of the trend, we set them. We use our industry expertise to strategise and advise how video can situate within a clients wider content needs.

This takes into account brand identity and unique business needs as well as changing consumer behaviour, and new and emerging platforms. Video is already the dominant content format online, and its role in marketing will become even more interactive, personalised, and AI-driven.

Stay tuned for us to cover these topics in more detail.