Client: O’Keeffe’s x Veracity Marketing
Project Name: O’Keeffe’s x Hannah Hampton
Type: Social Media Campaign
The Brief
The Film Crew were commissioned by Veracity Marketing to produce and film a social media advert promoting the brand partnership between Hannah Hampton and O’Keeffe’s Hand Cream.
O’Keeffe’s Hand Cream, known for its high-performance skincare products, aimed to authentically align with elite sport—particularly women's football—by partnering with Hannah Hampton, a professional goalkeeper for England. Her role, naturally centered on hand care and performance, provided an ideal ambassador for the product.
Our goal was to reinforce the brand’s positioning—“Saving the hands that make the saves.” The ad was strategically launched during UEFA Women’s Euros campaign period to align with increased engagement in women’s football.
The Result
Our team’s unique ability to provide a multifaceted team of talent ensured we could plan, produce and shoot a successful ad. It successfully highlighted the brand synergy: an essential product for hands under pressure. Additionally, it offered a privileged insight into the athlete Hannah; life beyond the pitch such as training, recovery and hand care rituals.
The cultural impact was also monumental. The campaign timing allowed peak engagement during the Women’s Euros and support further visibility for the women’s game. The messaging celebrated women’s football, while making a meaningful product connection with a household brand.