Client: Porsche Motorsport Asia Pacific
Project Name: ‘PMAP Driver Announcement Dorian Boccolacci’
Type: Social Media Advertisement— Quote Source
The Brief
The Film Crew worked with Porsche Motorsport Asia Pacific to conceptualise and produce a social media video campaign to announce the appointment of Dorian Boccolacci as PMAP’s new Selected Driver for the 2025 season.
Our goal was to deliver the news through a visually appealing 45 second social media video suitable across a variation of social media platforms. From concept to execution, we were commissioned to work on production, filming and editing to drive social media buzz and fan interaction around the announcement.
The Result
The delivered project took the helm of the brand’s social media platform, increasing engagement month-on-month and showcasing the prestige of the announcement.
The video’s distinct aesthetic showcased Dorian’s identity as a young and up-and-coming driver, and his role in breathing new life into the PMAP brand. The rouge tones and fast-paced tempo reflected Dorian’s cooler-than-cool personality, and the strategic synergy to line him up as a PMAP selected driver. Additionally, the dynamic motion graphics with Porsche’s signature red-white-black palette; an ode to the brands iconic visual palette, and a nod to its legacy and prestige.
The result increased visibility to Dorian and promoted PMAP’s position; a steadfast leader in Asia’s global rising prominence in motorsport. It also raised the allure and aspiration surrounding the PMAP brand of world-class drivers that feels wholly contemporary and exciting as the high-octane races that come with it.
