porsche motorsport asia pacific

The Film Crew worked  with Porsche Motorsport Asia Pacific to conceptualise and produce a social media video campaign to announce the appointment of Dorian Boccolacci as PMAP’s new Selected Driver for the 2025 season.

Our goal was to deliver the news through a visually appealing 45 second social media video suitable across a variation of social media platforms. From concept to execution, we were commissioned to work on production, filming and editing to drive social media buzz and fan interaction around the announcement.

The delivered project took the helm of the brand’s social media platform, increasing engagement month-on-month and showcasing the prestige of the announcement.

The video’s distinct aesthetic showcased Dorian’s identity as a young and up-and-coming driver, and his role in breathing new life into the PMAP brand. The rouge tones and fast-paced tempo reflected Dorian’s cooler-than-cool personality, and the strategic synergy to line him up as a PMAP selected driver. Additionally, the dynamic motion graphics with Porsche’s signature red-white-black palette; an ode to the brands iconic visual palette, and a nod to its legacy and prestige. 

The result increased visibility to Dorian and promoted PMAP’s position; a steadfast leader in Asia’s global rising prominence in motorsport. It also raised the allure and aspiration surrounding the PMAP brand of world-class drivers that feels wholly contemporary and exciting as the high-octane races that come with it.

Featuring:

• Talent - Dorian Boccolacci

• Producer - Christina Alexandrou

• Creative Director - Alex Conte

• Videographer - Haydn Robinson

• Video Editor - Harry Perkins

• Photographer - Haydn Robison

• 1 x 10 second social teaser video

• 1 x 45 second social media video

• Photography

Our goal was to bring a fresh and innovative approach, we can always handle that brief. It’s in our DNA and drives the very soul of our content.

With decades of experience planning shoots overseas, we would call the ‘challenge’ more so logistical than creative; making sure we could capture the energy, tone and aesthetic through the right location. Without being able to plan an in person recce that we so often rely on it meant having support on the ground.

This meant building partnerships with international studios in the South of France and having freelancers that were local and reliable (that we know and trust) to support us in this planning.

Working with the Porsche Motorsport Asia Pacific team! They are always open to fresh ideas and they truly trust our ability to bring energy and personality to a driver reveal promo.